This course explores how Social Network Analysis (SNA) and social media data can be used as powerful tools in urban design and regeneration. Focusing on a case study of Tehran’s Bazaar, participants will learn how to utilize social media data to analyze public space performance factors, including comfort, vitality, and safety. This approach reveals real-time insights into public interactions, perceptions, and behaviours, providing a data-driven foundation for design interventions that enhance walkability, inclusivity, and overall urban experience. Ideal for urban planners, architects, and policymakers, this course introduces SNA as a valuable technique to assess urban regeneration needs, enabling sustainable improvements in public spaces.

Key Areas Covered:

• Introduction to Social Network Analysis (SNA): Basics of SNA and its application in urban design.
• Social Media as Urban Data Source: Utilizing location-based social media data for urban analysis.
• Comfort, Vitality, and Safety Indicators: Identifying key factors that influence public space quality.
• SWOT Analysis for Design Interventions: Developing sustainable strategies based on SNA findings.
• Case Study – Tehran’s Bazaar: Practical application of SNA and SWOT analysis for urban regeneration.